Professional Freelance
Serving Fayetteville, Springdale, Bentonville and Rogers Arkansas

Commercial Photography

Also known as Product Photography, the goal of Commercial Photography is to present a product or service for sale. For commercial photographs, the background and lighting are kept neutral in order to bring the product or model to the focal point of the photograph. The images are typically used in advertisements, magazines, catalogs, packaging and for other promotional purposes. 
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Joe's 2,500 square-foot studio is equipped with a fully functional kitchen, backdrops and props. Joe can build and dress just about any type of set design a customer may need. He has worked with restaurants to create mouthwatering photographs for menus, ads and magazine features, as well as with large commercial clients marketing products ranging from bed sheets to industrial equipment.

Advantages to shooting in the photography studio include, creating the best lighting, multiple background options, no distractions and minimal set-up time.
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Advertising Photography

Advertising Photography is a type of Commercial Photography. However, the difference between the two is style and intention. Like Commercial photography, focus is still to promote a product, service or an idea; however, Advertising Photography allows for greater creativity. In this way, Joe has more license to interpret how the product can be represented within the photo.
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Lights, cameras, computers…Joe brings the photography studio to the customer. Location photo shoots are often the best or only option for some projects. Houses, camping gear, gazeboes and unique architecture are just a few examples of some of his location clientele. With years of experience, Joe has seen it all, and comes prepared for the many challenges that may arise "on location".
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All Commercial Photography requires a collaborative effort of any number of people, from two to two dozen. Joe Wittkop's studio has done countless shoots collaborating with account executives, art directors, stylists, photographic assistants and other specialists. Even during still-life product shots he will work with a production assistant, not to mention the client.


Joe's portrait photography services include corporate, pregnancy, family and head-shots. Whether a customer want a professional family photo, need a head shot for a business cards or want high-quality images of corporate team building retreat, Wittkop Photography will keeps everyone smiling.
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Photo Production

In the age of digital photography, the computer has replaced the dark room. Post production services can include small changes such as crops, sizing, touch ups and color corrections; it can also include adding text or layouts for brochures or even combining the best aspects of multiple shots, depending on the needs of the client. 

Instant Review

One of the many benefits of digital photography is the ability to view pictures almost instantly. No need to wait on film development; Joe has the ability to review photos within seconds in studio and on location, make changes, discuss results and select the best photograph.
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